Barts Charity launches public awareness campaign - Barts Charity

Barts Charity launches public awareness campaign

We’ve launched our free badge campaign across East London to celebrate the area’s NHS and showcase what we do to support our hospital staff and patients.

  • Date: May 17, 2021

Celebrating Barts Health NHS Trust

This week sees the launch of our public awareness campaign across East London to celebrate the area’s NHS and showcase what we do to support our hospital staff and patients.

Our campaign, which will run until September, will show members of the local community alongside NHS staff and celebrities on giant advertising billboards, double decker buses, and at tube ticket gates.

Those taking part and lending their support include:

  • West Ham United F.C. Captain Mark Noble.
  • Professor Chloe Orkin who is leading ground-breaking research into HIV.
  • Erkan Mustafa, the actor who played Roland in the TV show Grange Hill and who now works in the patient transport team at Newham Hospital.

Staff, patients and East London community members are encouraged to sign up for a free specially commissioned badge to show support and solidarity for their local NHS.

Support East London's NHS by wearing a Barts Charity badge

"I will be wearing my badge as a mark of appreciation for all that has been achieved in the most challenging of circumstances, and as a sign of hope for the future."
Fiona Miller Smith, Chief Executive of Barts Charity

Showing our appreciation

Fiona Miller Smith, chief executive of Barts Charity, said that she will be wearing her badge as a mark of appreciation for all that the NHS has achieved, particularly during the Covid-19 pandemic.

“What our hospital colleagues have been through during the past year, and the way they’ve responded, has been truly awe inspiring. We’ve seen first-hand how tirelessly they’ve worked in the most challenging of circumstances, and we owe them an awful lot.

“As we dare to look beyond the pandemic, our staff and hospitals will still be there for us, and Barts Charity will still be here for them – supporting staff mental health, funding new equipment, and delivering ground-breaking medical research into the illnesses that disproportionately affect our local communities.

“I will be wearing my badge as a mark of appreciation for all that has been achieved in the most challenging of circumstances, and as a sign of hope for the future. I urge members of our local community to join me in getting their own badge, and wearing it with similar pride.”

Thank you

Following the end of the campaign, our free Barts Charity badges are currently unavailable. We thank our amazing community for choosing to #WearThe Badge.

Find out more about the campaign

Read more